Guest blogging and Guest Posting are the same. It is a crucial promotional strategy for every marketer new or old. It helps to drive the right audience to your newly launched website.
It starts with attracting a target audience through content creation and publication on your own blog. You can even invite other niche writers or choose to guest post on authoritative publishing platforms. Guest blogging helps to expose your new business to a wide audience, build niche relationships, drive target traffic, establish your brand, and build SEO-boosting backlinks.
What’s Guest Posting? What’s its significance?
Guest blogging or posting is the practice to write and publish a blog post on someone else’s website or blog. The majority of guest bloggers achieve credit and can add backlinks to their websites in the author bio. The goal of writing content is the same engage the audience, receive more target visitors and build authority.
The great way of attaining this is to create unique, innovative, and high-quality content that addresses the reader’s pain points. It is challenging because creating great posts consistently on your own is not simple. As a new website owner or blogger, you are unaware of guest blogging benefits. Understanding the importance of writing and publishing guest posts is a crucial step.
If you launch a new online store, blog or website then consider guest posting.
Your high-quality posts can help in multiple ways.
- It enhances your SEO.
- It allows for reaching a wide audience.
- It drives traffic to your website, blog, or online store.
- It even influences your search engine rankings.
- It helps your website receive a quality backlink that improves your SERPs.
- It increases brand trust.
- It builds brand authority.
- It offers readers a different viewpoint and fresh content.
Google appreciates guest posts if done correctly. You need to ensure that the posts published are written intelligently and error-free from spelling and grammar. Remember to add one [your website/blog] or two [your social media] links in your author’s bio or in the content body. As a new website owner, it is also crucial to understand what are quality backlinks and their importance.
Why Does a New Website Need Quality Backlinks (Guest Posts)?
As a new website owner, you will want to increase the percentage of backlinks via a solid guest posting strategy because it helps to –
Search bots notice the backlinks earned from guest posts and count them as confidence votes. Every hyperlink is interpreted as an attribute, which is vouched by the referral domain as a reputable sourcing website in a specific subject matter.
It increases the search engine’s trust level towards your website and rewards you with a better ranking on the search engine result page. This translates into an increase in organic traffic.
Build Brand Credibility
The confidence votes from the guest post backlinks are noticed not just by search bots, but even audiences on referral blogs. Every single vote is considered a salutation to your credibility. So, the links are appealing to new businesses that frantically seek to gain visibility. Blogs are regarded as the 5th most trustworthy source to get the right information online. Your new brand can leverage market exposure from links published on niche authoritative platforms.
Increase Domain Authority
Guest posting helps to increase DA [Domain Authority]. DA is a metric used to measure the traffic quality and credibility of a website. The higher the DA percentage the more organic traffic it receives. They tend to rank high on SERPs. DA scores range from 0 to 100. Unique backlinks earned by a site impact the DA score, so it is essential to receive a single good-quality external link instead of getting a couple of poor-quality backlinks.
Guest posting is an efficient way of improving domain authority. For this, you need to create interesting and innovative content for the readers. Guest blogs on websites with high DA scores because the links your post earns carry substantial ranking power. It cannot just drive the website’s DA but even page authority. In turn, you gain ample valuable exposure and establish the engagement and trust of potential consumers.
Earn Quality Traffic
The huge benefit of guest blogging is your website receives good traffic quality. SEO and social media marketing techniques help to get traffic but the visitors are not relevant. Just getting traffic is not your goal. You need relevant traffic that is interested in your offerings.
With a quality guest post, new website launchers can influence the established admirers of other authoritative blogs and direct them to yours. Guest blogging traffic has the potential to take action.
Helps in Gaining Visibility & Wide Exposure
Inbound link is crucial for the success of a link building strategy. When you consider guest posting on authoritative sites, you are given a chance to add your new website/blog’s link in your Author’s Bio [at the end of the post]. These are the links pointing to your new website or social media profile. When a reader gets curious about your brand they click on it and are driven to your webpage.
Backlinks are external links or votes from readers revealing their satisfaction with finding the right information they came in search of. They help to boost the organic SERPs and bring referral traffic. This leads to improved search visibility or exposure and you receive the targeted traffic.
As you inserted social media account links on the Author’s bio it helps to enhance your brand’s online presence. If the reader finds your guest post interesting they will follow you and even share your posts with their friends & family. So, your brand will receive great visibility, exposure, and awareness. However, high-quality guest posts are essential to take advantage of the inbound link strategy.
Are There Other Link Building Strategies to Consider for a New Website?
When you work with backlink acquirement then remember quality matters. Backlinks from reputable and authoritative platforms enable you to inherit their status, while the ones coming from lesser or equal-standing sites will not add but can badly impact SEO rankings. Collecting quality backlinks involves networking & relationship building.
First, understand what are the types of links. It will help you know how it can be gathered.
- Dofollow – It is the most valuable link type because they generate link juice that significantly enhances your website ranking.
- Nofollow – It hardly passes the link juice from the referral source like the Dofollow does.
- UGC – User-generated content links allow Google know it is from a user’s forum post or comment. The webmaster protects their platform’s authority by not endorsing the content as they are unaware of the site quality they are linking to.
- Sponsored links – It tells Google that the link is clearly advertising.
There are some other link building strategies a new website can consider using.
Business directories Online directories like Yellow Pages, Yelp, Google My Business, etc. offer your new website a persuasive Nofollow backlink. It helps visitors locate your website.
- Local citations
Ensure to optimize your local citations like contact details, business name, location, etc. on directory listings. It has to be consistent all across the internet
- Comment on blogs (Comment Posting) & forums (forums posting)
Participating in online communities and forums helps to earn high-quality backlinks. Ensure to offer insightful and useful information. Never try any promotional tactics or your website can get banned.
- Social listening
It is a great way to see what is said about your industry and brand. Social listening allows the development of content topics. You even get to learn what people say about your competitors. It helps to recognize any drawbacks, so you can take action, accordingly.
Guest Posting – The powerful link building strategy
Guest posting is the best and most potent link building strategy. More than 53% of respondents recommend it as an efficient way of developing a backlink profile. Both the embedded Nofollow and Dofollow guest post links can channel leads from authoritative high domain referral websites.
Here are some blog post types that have proven to drive significant traffic and earn quality backlinks. You can include them in your link building strategy and strengthen its impact.
Convey stories supported by original research & data
Informed decisions are made using data. When original data is published in your content, others may share your research data via quoting, citing, or direct linking. Just throwing data is not helpful to readers. Tell a convincing story and make the data appealing.
Expert interview posts [Thought leadership]
People always desire to get tips from niche experts with experience and achievement. You can publish the original thoughts of a relevant industrial expert on your blog. Quotes of thought leaders get shared on social media, posts, etc.
Ultimate guide posts [foundational resource]
Ultimate guide posts are lengthy content elaborately explaining complex topics in an understandable way. Studies suggest that posts of more than 2500 words and more are great to earn the most links. Create comprehensive guides on subjects that your target audience searches for.
Guest post publishing on high DA websites is a proven strategy to keep visitors interested, grow your followers, and maintain top SERPs. It is an evergreen strategy that can help a newly launched website gain more influential power and popularity.