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How to Identify Competitors Backlink Sources and Build Referral Traffic?

Your competitors are getting thousands of backlinks, which disturbs you. It is normal! Readers happily visit your competitors and the probabilities that they will link to you is also open.

Backlinks are crucial for SEO or ranking on search engines becomes challenging. For decades, Google has revealed its positive correlation with links and ranking algorithms. Therefore, you need to find ways of working on your link building strategy.

Identify Competitors Link

Identify your competitor’s backlink sources

Competitors are of two types –

Domain-level competitors

It means you are getting competed on the whole. They are opposing your site with multiple search terms. Sometimes, domain-level competitors may not be your regular real-world opponents in a business sense. They may contest you for multiple same keywords.

Page-level competitors

The competition is not on the whole, but for specific keywords or topics.

You will need to research your competitors to learn where and why they get mentioned. Guest blogging is a great way to build quality backlinks. Find the sites that approved your competitor’s guest posts, so you can also move to pitch. Ensure to hire Premium Guest Post Service for writing awesome and interesting content. Zoom Wings has years of experience and can help your business gain more targeted visitors through their guest posting services.

Read also: Ultimate Guest Posting Guide For Boosting Online Sales

Look for the most popular content of your competitors and create something better, to grab the attention of their followers as soon as your post goes live. You can even look for the competitor’s broken links with lots of niche links. Take help from a Premium Guest Posting Service to upgrade the content and get the old links credited to your post.


Quality of links count and not the quantityQuality of links count and not the quantity

Replicating your competitor’s backlink profile needs to be done carefully. All your competitors’ links may not be of high quality. You will need to prioritize the opportunities. Ask yourself…..Will Google have an issue with the link or does it look natural?

You WANT backlinks, which doesn’t mean you deserve or will be simple to replicate. Therefore get smart and concentrate on links from niche-related guest posts, blog comments, resource pages, testimonials, forums, etc. These are valuable referral traffic. Stay away from links where your competitors need to launch a costly PR campaign or is a part of their own blog. You will never get these links.

Stay away from spammy or low-quality links because they will not help. A link that is suitable for your competitors may be bad for you, so use your judgment in identifying which link to focus on.

Read also: How Outsourcing Guest Posting Can Be Beneficial For Your Business

Replicating a competitor’s link does not mean you need to blindly follow. It is a way to get familiar with how they are building their backlinks as a whole. You need to understand the tactics your competitors are successfully using. You will find –

  • Your competitors are publishing guest posts frequently.
  • Your competitors are receiving links from niche forums.
  • Your audience prefers to link to case studies or infographics or top-lists.

With these insights, you can create your link building strategy as well as get specific content types created from
 Premium Guest Post professionals.

Use competitor’s links as a foundation to build a strategy and get quality backlinks!

Comments (2)

  • Sathish Arumugam December 30, 2020 at 8:45 am Reply


    I agree with you. Competitor analysis is not about just replicating; it involves understanding their link building strategy and pattern. That can help in a better way to design one’s link building campaigns.

    • admin December 30, 2020 at 8:56 am Reply

      Hi Sathish,

      Thanks for your comment.

      Understanding link building strategy is important as a strong strategy work well 🙂

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