In simple words, guest blogging is an arrangement between bloggers and advertisers where both parties mutually benefit. Bloggers get fresh content, and in exchange for that, they allow the guest publishers to add backlinks to their business web pages. Backlinks from high-DA blogs are valuable, as they attract visitors to your pages from those high-traffic blogs. Also, they help increase the authority and ranking of your website pages.
Blogger Outreach is the process of reaching out to bloggers or bog owners to secure a guest blogging spot. In this post, we will discuss how to successfully do manual outreach or a guest blogging pitch.
Table of Contents
Before You Pitch
The first step is to define your guest blogging goal.
- Who are your target buyers, and what types of blogs would they generally visit?
- Which are the best DA blogs in your business niche to reach your target audience?
- Can you do it yourself or hire an expert?
Research Guest Posting Opportunities
Once you have identified your goals, the search for suitable blogs begins. Look for blogs relevant to your business type. Industry publications and established websites are great places to start. To maximize your reach, look for target blogs with a sizeable audience. Use online tools to learn about their website traffic volume.
Check out blogs with dedicated pages outlining guest blogging requirements because your pitch is more likely to align with their expectations. Follow relevant blogs and bloggers on social media platforms like Twitter. They often announce guest blogging opportunities in their social posts.
Compose A Compelling Guest Posting Pitch
Creating an effective pitch is a critical part.
Here is a breakdown of essential elements for a winning proposal:
· Attention-grabbing Introduction:
Open with a personalized greeting addressing the blog editor by name. Briefly introduce yourself, highlight your expertise, and mention a specific blog post you enjoyed on their blog [mention a couple of topics to demonstrate that you have done your research].
· Value Proposition:
Clearly state your intention to contribute to a guest post. You may need to explain how your writing can benefit their audience. Ensure that you will provide informative and engaging content supporting their blog’s style and target audience.
· Compelling Topic Ideas:
Present 2-3 unique and relevant topic ideas that haven’t been covered on the blog yet (use the blog search function or Google search to be sure). Briefly explain each topic and its potential value to their audience.
· Credentials and Experience:
Briefly showcase your qualifications and experience to establish credibility. Link to your website or portfolio proving your writing style and expertise.
· Call to Action:
Conclude by restating your interest in contributing and requesting a follow-up discussion. Thank the editor for their time and consideration.
Extra Tips for Success –
Editors are busy people, so keep the pitch concise, at most 250-300 words. Typos and grammatical errors leave a wrong impression, so proofread it carefully before sending it. Generic pitches may not be good enough to secure guest blogging spots. Tailor your email to each blog and highlight why you are a perfect fit for their audience. Don’t be discouraged by the lack of an immediate response. After a week, you can send a gentle follow-up email.
Guest posting terms and conditions can vary. Be open to discussing topics or post lengths to reach a mutually beneficial agreement. Once your guest post is live, share it on your social media channels and relevant online communities to generate further exposure.
Beyond the Pitch
Impressions matter, as your chances will not be limited to a single post. Share informative and engaging posts before deadlines to increase your likelihood of future collaborations with bloggers and editors. Actively promote the guest post on your social media platforms and encourage your audience to share it. It will drive traffic back to the host blog, demonstrating your commitment to their success.
Securing high-quality backlinks through guest blogging requires time-consuming research, extensive outreach, and content creation. The best solution is to hire a reputable guest post service. It is a time-saving solution managed by expert professionals. They will streamline the process and ensure efficient placement on relevant blogs to maximize the influence of your backlink profile.